Fashion Merchandising Programs
is Fashion Marketing?
In today’ global business market, the field of Marketing doesn’t mean the propagation of product campaign but also to new explore strategies and innovation around sustainability, social media and emerging markets. Fashion marketing involves analyzing, developing, and marketing the current fashion trends and converting them into sales strategies maximizing profit.
Fashion Marketing basically
focuses on the following criteria to work upon. These
Fashion marketers are
tasked to research current trends, the industry, people,
and study why these fashion trends are popular among the
consumers. A fashion marketer helps set up ad campaigns
based on their research. They ensure that the ad is
geared towards the right group for the product. The
fashion marketer must act as a psychic. They must read
past and current trends, and analyze the information to
determine what will be the next big hit, and create the
campaign before the trend hits the market Those working
as a fashion marketer must also have a sense for
business. They must determine what styles and trends
will generate the most profit, and which ones are the
Fashion industry is a
billion dollar industry in today’s world of business and
fashion marketers have their important role to play in
its growth. A fashion marketer enjoys the task of
working with others such as designers, artists, and CEOs
so as to create and market new merchandise. Those who
intend to become a fashion marketer may earn this degree
at a university, community college, or through and
online degree program, so as to qualify to work as a
In modern world of fashion industry, there is also demand of technical skills such as CAD (computer aided design) and Photoshop, which assist in exploring various innovative strategies relating to sustainability of different trends in fashion, social media and emerging markets in fashion today.
An online program in
Fashion marketing demands a prior undergraduate degree
or sufficient undergraduate credits to fulfill the AAS
degree requirement of 21 credits in humanities,
including six credits of English. For non-native English
speakers must appear in a TOEFL test and qualify after
achieving the required result.
Fashion marketing is concerned with business and marketing a particular trend through publishing it in social media. When this is done, then comes the stage of merchandising the material involved in the manufacturing and development of fashion products. This also requires developing public and social relations to publicize the product and gaining people attention.