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Fashion Merchandising Programs


 What is Fashion Merchandising?
Fashion merchandising is an aspect of the fashion industry that demands specialized skills in top to bottom concentrating from marketing, buying, sales and management to negotiation, customer relations and creative technologies.

Fashion merchandising programs are designed to inculcate the knowledge regarding the evolution of fashion, fashion-trend forecasting, fashion media and fashion promotion by experienced professionals well equipped with both the technical and business knowledge required in this field. This broader perspective assists the individuals to comprehend the complexities of fashion marketing and consumer behavior and the principles of buying and retail management.

Fashion merchandising revolves around the promotion of apparel sales and combines all of the tasks considered necessary and are part of the job to produce the clothing requests .It also caters to meet the demands of potential customers and designers. It also involves developing campaigns, displays and advertisements, directing manufacturing and marketing, and creating sales strategies. Fashion merchandising urges upon the necessary preparation that involves delivering the merchandise and also to ensure its appealing to the customers according to the purpose it is made for.

Fashion merchandising amalgamates the development of conceptual and creative abilities with instruction on business practices.

Significance of Fashion Merchandising
The significance of Fashion merchandising can not be denied .It is the mixture of business and style. In addition it also provides necessary knowledge of textiles, business skills and market techniques. It also caters correct price of the order and ensures its timely arrival and marketing at the right place. Fashion merchandising bridges the network of different fashions to related consumers to make sure that the merchandise appeals to the targeted consumer and also anticipating and predicting the future fashion trends that will emerge so as to follow the related trends and designed accordingly to appeal the consumers with a boost and catch the eye of the consumer at the first glance.

The success criteria to fashion merchandising is to enhance and obtain the goods with a vigilant focus on fashion market. This can involve participating in international fashion events, buying fashions and negotiating with merchants, manufacturers, retailers and designers. Fashion merchandising also includes the marketing different fashion trends to assorted retail stores, boutiques and wholesalers.

Careers in Fashion Merchandising
Careers involve in the field of fashion merchandising include working as fashion buyers, coordinators, merchandisers, retailers, market researchers, public relations and advertising executives, fashion event planners, operation and store managers, fashion editors, product coordinators, developers and importing and exporting agents .




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As technology changes and the workplace evolves, there is a need for more formal education to get the jobs most desired in today's job market. Fortunately, getting a degree or continuing your education has never been easier.

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